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A Home Business WorksMarketing, Business and Financial Solutions |
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The Power of Collateral Marketing |
| So what exactly
is collateral marketing and how can it help your network marketing
or direct sales business? Collateral marketing is marketing material you actually get into the hands of your potential customer or business associates. It could be a brochure, cd or product sample. Some of the important things to keep in mind is that collateral marketing is more effective if it is something of value to the person and if they have requested it from you. What CAN collateral marketing do for you?
When I first heard about collateral marketing, I was very cautious, because of my prior experiences. When I got started in network marketing I wasted a lot of money mailing brochures and other material to leads. I was told this was an effective way to market, and since I didn't know what I was doing, I listened to the people who I thought were successful and knew what they were doing. Unfortunately, since it was a case of the blind leading the blind, it turned out to be ineffective and I wasted a lot of time and money in the process. I realized after learning more, that utilizing collateral marketing effectively is a lot more than simply massively mailing out material to leads. I have been utilizing collateral marketing effectively now since January 2005 and have seen the rewards in my business. The important thing to keep in mind with collateral marketing is that it can be very effective - if utilized properly. When you learn how to utilize collateral marketing effectively and utilize the right tools, collateral marketing can allow the average person to market his or her business more effectively. You'll notice that on this website there are links to request free cds. This is collateral marketing in action. The problem is that most people just starting out in business do not have the knowledge or resources to put up their own personal website. So how can YOU utilize the power of collateral marketing without being an internet marketing guru? You can use utilize some simple website building tools and an autoresponder. The great thing is you can have a customizable, personal website with the power of collateral marketing without knowing html and can get up a website fairly quickly. Once you have created a simple website, you can use it to promote YOU and your business! The people I work with have access to our team site and weekly generic training calls to help them with whatever business they are in.
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