Having
enough people who are interested in looking at a business opportunity
is important to the success of your network marketing business.
If fact, not having enough qualified people to talk with is one
of the four major reasons people fail in our industry.
That being said,
leads are not going to magically build your business. Having quality
leads can be an important factor, but leads will do you absolutely
no good if you don't know how to effectively use them. I used many
different lead sources over the years. The skill of the marketer
has everything to do with how success
a person will be using leads. However, it is difficult to develop
those skills if you are not getting past the intial contact. I know
from generating leads off my own website that I will occasionally
have someone say they haven't requested information even though
I know they did, but it doesn't happen that often. If you are constantly
having people tell you they were trying to win an Ipod, you need
to look for a different lead source!
Sometimes leads
sources change too. The company may not be able to keep up with
growing demands and instead of generating all their own leads, may
purchase from lead brokers and quality can suffer. I had that happen
to me with a lead source I was using for my organization a while
back. Over the years I have used different lead sources for my team.
It is important to always be evaluating how good your leads are
for your team.
I was introduced to a great
lead system that was set up by two of the leaders
in one of the companies I promoted. One of the great things is, it
is a hands-off system, so once it is set up, you and your team member
who use it, don't have to upload leads, create emails, etc. You
just contact the people who are indicating they have an interest.
Also, even those who are not members of our team can utilize it,
although there are perks for those working directly with us.
Category 0
- • Use The Full Service Response System for YOUR business ($49
Registration Fee & $59/month)
with 5,000 preloaded Premium Business
Seeker Leads per month.
Category 1 - • Customer
in their company
• Use The Full Service Response System for YOUR business ($49
Registration Fee & $59/month)
with All of above PLUS 5,000 Exclusive Networker Leads
each month as long as you continue
to shop.
Category 2 - • their
company as a 2nd income stream
• Use The FSR System for your business & promote our company
when it is a better fit for the person, or as a 2nd income stream
for the person. ($49 Registration Fee & $59/month)
• All of above plus 5-10,000 Exclusive Networker Leads
per month as you continue to shop
Category 3 - • ALL
IN! Build a highly profitable business with them
• Use The FSR System for your business ($49 Registration Fee &
$59/month)
• 5-10,000 networker leads per month as you continue to
shop
The company
that the FRS
Lead System
was developed for has been in business for a long time and has great
high quality, environmentally-friendly household and personal care
products. Although I liked the products, I decided I was too busy with
other projects and needed to focus on what I was already doing. The
advantage of being a customer or promoting the company is that you then
receive higher quality networker leads. Someone who has already been in
network marketing before, even if they didn't have prior success, has a
shorter learning curve than someone with out experience. Plus you don't
need to explain what network marketing is, and over come objections
that you often encounter with someone unfamilar with network marketing.
If you would
like more information on the FRS
Lead System and how you can use it for your current
business, or use it for a new business you are considering starting,
visit the website, and if you still have questions, just give Wendy a call at 716.514.8858 or complete
the Contact Us form.
Keep in mind
though that your skill in how to effectively contact leads, is very
important in utilizing leads successfully. You will want to start
by tapping into some solid training. If you have not used leads
successfully before. When you use the FRS Lead System with our team,
you have access to Live Lead Calls as part of the system, so you
can listen in on the leaders who are successfully using the leads
with our system.
Also, I have
a lot of training that can help on the WorksTeam
business training website. You can even join as a free Limited
Access member to get a sample of some of the training we
offer. And the great part is, if you decide to upgrade to the regular
membership to access the full library of 150+ hours of training,
it only costs $19.95/mo., and with 2 referrals who are paid members,
you get access at no cost! As your team grows you can save time
by having a great training resource to help them be successful,
and even generate a second income stream thruogh the WorksTeam affiliate
program.
Generating
Your Own Leads
Even when you
locate a reputable company with a decent quality of lead, a purchased
lead will never be as good as a lead you generate yourself.
When you generate
your own leads, people are searching and finding YOU.
They make a connection with you before you even call. Although this
doesn't mean they'll jump right into whatever you are offering,
but the relationship building has begun. Depending on how you are
having people opt-in - whether requesting a free e book, like The
7 Great Lies of Network Marketing, signing up for your
newsletter, purchasing training material, etc. - you are also looking
at someone who is more serious than a purchased leadl.
You see with
a purchased lead, the person may be just surfing on the Internet
when he sees an ad that looks interesting and opts in. The person
may have just had a rough day at work and the idea of making money
at home sound interesting, but he or she may not be seriously searching.
However, when
you are generating your own lead, for the most part, the
person is searching for something specifically. They are
reading an ezine they subscribed to that is related to what you
are marketing, or reading your blog or your article - and so on.
So this person is actively searching ...and finding, or
attracted to, what YOU have to offer.
If you are
using a auto responder, like GetResponse
or Aweber,
they are also receiving emails directly from you as soon as they
opt-in to what you are offering. Of course your emails should be
educational in nature and of VALUE. But at any
rate they already know who you are. It is not at all uncommon to
get responses like this when call a lead you have generated yourself:
“Oh hi Sally!
I was meaning to call you!”
And fairly frequently
people may actually email or call you before you get chance to call
them. This just doesn't happen with a purchased lead!
Of course generating
your own leads does take time to learn and also time to start generating
enough. That is why I recommend someone start by purchasing the
Renegade Marketer Ebook, utilizing
the training that comes with it, while calling leads you already
have or purchasing leads. If you don't have enough people to talk
with,the FRS Lead System is a great way to supplement and give you
enough people to talk with until you generate enough leads on your
own.
In addition,
the people who purchase the Renegade
Marketer Ebook on this site, get some extra training and resources
to get them, and their team, off on a solid start. Wendy Malowany
(Mills) has put together a Renegade Marketer Guide, and provides
a free Limited Access membership to The
WorksTeam site and training webinars.
If you
have questions about lead generation, feel free to give Wendy a
call at 716.514.8858 or request a complimentary consultation on
the Contact Form.
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